In a head to head comparison, posting the same two auctions across these platforms, LiveAuctioneers is the winner for auctioneers hands down. This is bad news for auctioneers who post live auctions through ArtFact’s three bidding interfaces exclusively, but good news for bidders who find auctions only posted through ArtFact. These bidders will face less competition, that is, unless there is a LiveAuctioneers bidding applet in the room. AuctionZip which has been long established in the industry does have redeeming qualities, but not as a live bidding platform. Here are actual session results from two recent auctions:
Auction of Rare Books, Antique Maps, Historical Autographs & Manuscripts
- LiveAuctioneers: Registered bidders = 211; Total online sales = $20,450
- AuctionZip Live: Registered Bidders = 53; Total online sales = $625
This auction was posted only on the two platforms. There are several other sales statistics each platform offer, but total exposure and the bottom line are the important ones for those of us in the business. Page views, watchers, absentee and consul bids, were exponentially higher on LiveAuctioneers as well.
Auction of Fine Art, Decorative Art, Antiques and Asian Arts
- LiveAuctioneers: Registered bidders = 682; Total online sales = $106,390
- ArtFact/AuctionZip/Invaluable: Registered bidders = 128; Total online sales = $3,205
This was a much bigger option so we opted for maximum exposure, posting to LiveAuctioneers and all three of ArtFact’s platforms. Hopeful for a better result across all three, we just didn’t see it at all.
AuctionZip is still the go to place for people to find an auction nearby and for auction houses to post free or paid classifieds and get a tremendous amount of exposure. Every one of our auctions makes it on Zip in some way, usually a free classified post with many images. As far as a live online bidding platform, Zip still has a ways to go. Zip’s live bidding platform as it is today is a result of merging with ArtFact & Invaluable with the ability to post the same auction through all three sites simultaneously. Unfortunately, the results speak for themselves.