Auctions are online, why not on YouTube?
By Anson Brown
Since the advent of e-Bay and other online auction sites, the auction industry has benefited greatly from using technology. Many auction houses sell online through sites like LiveAuctioneers, ArtFact, and AuctionZip. In spite of these way these sales venues have revolutionized auction, driving sales up and changing market dynamics, technology remains underutilized by the auction industry with the exception of the big houses. Today, if you watch a commercial on television, companies would rather than direct you to their Facebook pages rather than their company pages. In the auction industry, this tactic too is underutilized.
In an effort to increase exposure of my place of employment, I have begun posting sales slide shows like the one below, on youtube. It has met with a positive response from our buyers and consignors alike and has even brought in some consignments. The more you know about technology, the more you too can take advantage of the free resources online that will add credibility to your auction house and properly bring you into the digital age. Here is a bit of free advertising highlighting a sale in which Quinn’s sold a Lichtenstein painting for $128,700…
Need help bringing your auction house into the digital age? Ask Anson Brown.